The New Census: Sarah Vap

Our feature of Rescue Press’ new anthology of contemporary poetry, The New Census, picks up today for a final installment: new work from Sarah Vap. She’s included a statement on the poems, below. Please feel free to visit the full feature here, and purchase the anthology here.



Statement


These poems were taken verbatim from the dictionary feature on the Investopedia website, and are part of a longer manuscript called Viability — the whole effort of which rolls around in Capitalism’s mechanisms and certainties of owning certain kinds of people, creatures, communities.




from Viability


Lindsay Lohan Stock Index: A stock index comprised of companies associated with actress Lindsay Lohan. Investors might correlate the popularity of Lohan with increased sales surrounding her related products. Firms involved with Lohan endorsements, advertising or movies are included in the index.


Fans may see Lindsay Lohan use a certain product, such as her Mercedes Benz, and rush to purchase one for themselves. The increased demand will usually drive up a company’s sales, merely for being associated with Lohan. Companies involved in the index include Disney (NYSE: DIS), who produce many of Lohan’s films, Daimler Chrysler (NYSE: DCX), and Mattel (NASDAQ: MAT).


As with most celebrity-related terms, buzz words such as this usually have a shorter shelf life and may become irrelevant.




Sleeping Beauty: A company that is considered prime for takeover, but has not yet been approached by an acquiring company. A company may be considered a sleeping beauty for a variety of reasons, including large cash reserves, undervalued real estate, undervalued share price, attractive assets or strong growth and earnings potential. A takeover, or acquisition, is typically characterized by the purchase of a smaller company by a larger firm. The acquiring company generally offers a cash price per share, thereby purchasing the target outright for its own shareholders.


In relation to mergers and acquisitions (M&A), a sleeping beauty is a company that is “sleeping;” that is, one that is ripe for takeover to achieve its full potential. A sleeping beauty might be a new company that has great potential but has not yet been noticed, or it could be an established company that has not been managed well, and is therefore not maximizing its potential. A sleeping beauty essentially lies in wait until a takeover occurs, at which point the company theoretically would be able to live up to its potential.




Leading Lipstick Indicator: An indicator based on the theory that a consumer turns to less expensive indulgences, such as lipstick, when she feels less than confident about the future. Therefore, lipstick sales tend to increase during times of economic uncertainty or a recession. Also known as the “lipstick effect.”


This term was coined by Leonard Lauder (chairman of Estee Lauder), who consistently found that during tough economic times, his lipstick sales went up. Believe it or not, the indicator has been quite a reliable signal of consumer attitudes over the years. For example, in the months following the September 11 terrorist attacks, lipstick sales doubled.




Skirt Length Theory: The idea that skirt lengths are a predictor of the stock market direction. According to the theory, if skirts are short, it means the markets are going up. And if skirts are long, it means the markets are heading down. Also called the Hemline Theory.


The idea behind this theory is that shorter skirts tend to appear in times when general consumer confidence and excitement is high, meaning the markets are bullish. In contrast, the theory says long skirts are worn more in times of fear and general gloom, indicating that things are bearish.


Although some investors may secretly believe in such a theory, serious analysts and investors—instead of examining skirt length to make investment decisions—insist on focusing on market fundamentals and data.



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